Canyon Bicycles has announced that US-based investments firms LRMR Ventures and SC Holdings have bought into a strategic equity investment in the German bike manufacturer. LRMR Ventures is owned by global basketball icon Lebron James and sports executive Maverick Carter. James has long shown an interest in the power of bikes, including riding his bike to games in 2012, taking a minority stake in Cannondale in 2007, creating King for Kid's Bike-a-Thon in 2008, and promoting cycling with the LeBron James Family Foundation, the "I Promise" School, as well as with LyftUp. This new $30 million investment will help Canyon further cement itself in the US market. LRMR Ventures and SC Holdings join the company’s founder Roman Arnold and current Belgian majority stakeholder Groupe Bruxelles Lambert to support what Canyon called “ambitious growth plans” for U.S. markets. Who knows, maybe we’ll see a Lebron mountain edit one of these days?
About The Author
stash member Max Ritter
I manage digital content here at TGR, run our gear testing program, and am stoked to be living the dream in the Tetons.
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August 5th, 2022
LeBron James…investing in an American company? Are they sure this wasn’t a typo? Maybe the article was supposed to say CANTON Bicycles in China.
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August 10th, 2022
This is neat! I love LBJ and I love these bikes
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August 10th, 2022
This is the most recent in a long line of cycling investments and activities for the NBA star. James’ passion for biking has been well documented since his initial stint with the Cleveland Cavaliers. The four-time NBA champion has organized a charity bike-a-thon in his birthplace of Akron on many occasions and has even been featured pedaling… | Frisco Concrete Contractors
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August 21st, 2022
This is the most recent in a long line of cycling investments and activities for the NBA star. James’ passion for biking has been well documented since his initial stint with the Cleveland Cavaliers.
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LeBron James’ LRMR Ventures has invested $30 million in Canyon Bicycles. AKRON, Ohio — LeBron James has always been a big fan of biking.
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