Pretty nostalgic to be posting this here given my photography career really began on the TGR forums over 15 years ago...but I'm ready for a change and I couldn't be more fired up to share what I'm up to now.
I've been working on BOLT Skin + Shave for the past 18 mos. or so. BOLT is the first brand to cater specifically to men who shave their legs. Yep, you done heard right. https://www.boltshave.com
Quick backstory--as a cyclist I've shaved my legs for the better part of my adult life. I've always used a pink razor and a bar of soap. I know many men who shave their legs whether it be for their athletic pursuit (cycling, swimming, triathlon, gym, etc.) or simply because they like how it looks and feels. I figured there had to be a better way and/or a brand for men who shave their legs. Turns out...there wasn't. So I built it.
Worked knuckles to the bone in raising just under $400k for launch. Built a razor from the ground up through a company in Finland, designed specifically for shaving legs in the shower for larger hands and coarser leg hair. Additionally, worked with a lab in New Jersey to formulate 3 shave products (exfoliating leg scrub, shave butter, post shave lotion) and a CBD recovery balm. Gotta say, the products are absolutely top notch...and I'm so confident in our user experience.
We just launched this past week at Sea Otter Classic and the brand feedback and reception was amazing. BOLT is a week into existence and we've done over 80 orders and $5k in revenue. Peanuts in the big picture...but immediate proof of concept feels fantastic.
Can't even begin to recount how much work this has been, but if you want to be the man...guess you have to be the man.
Anyhoo--thx for the read if you made it this far. Give the website a gander. The launch video is all time. Give it a watch--you'll get a good laugh. You can find us on the IG at https://www.instagram.com/boltskinshave/ and please share with any smooth-legged amigos out there!
FYI--we're entering the marketplace as a brand for men, but our razor and shave products work fantastically for women as well. Wifey tossed her razor as soon as she started using our prototype months ago. Cheers maggots!
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