My tin foil hat theory is mtb companies convinced us all we need 38lb+ Enduro rigs, then pitched us emtbs when we got sick of pedaling them
My tin foil hat theory is mtb companies convinced us all we need 38lb+ Enduro rigs, then pitched us emtbs when we got sick of pedaling them
They certainly capitalized on the overbiking trend with them now pushing e-bikes, but given the short-sighted supply chain, I don't hold high hopes of a great bike conspiracy theory.
The positive trend from overbiking is the absolutely massive capability increase in downcountry bikes like tailwind's SB115/120 and similar! Riding a 130mm Stumpy on trails that would have warranted much longer travel & heavier bikes than in the past. While also generally using the same bike, with some slight suffering, through long XC grinds with guys on XC or downcountry bikes.
There's been a couple of 'big' changes influencing the mountain bike market in the last decade or so IMHO:
More ski resorts want to become 'all season' resorts
More cities investing money in bike parks and building trails.
Everything is lighter and pedals better
So kind of like with fat skis the downhill has gotten more accessible and well, fun for a lot of people.
So with minimal effort you can shuttle/ride a lift/peddle a low grade road/trail to the top of a downhill trail and let it rip. Add in an e-bike too and the physical effort bar is really low.
I also think the modern geo is allowing people to push a their XC bikes harder. I went from a Norco Revolver with a steep head tube to a Trek Top Fuel with a slacker head tube a month ago and have crushed all my 'downhill' XC times. On the Revolver it was pre-brake before the tech sections so I didn't die, on the TF I have a lot more time to correct a steering bobble, etc.
I just built up a Revel Rail last week and took it out Sunday for it's first ride. Holy shite, you have no idea of how fast your going on that thing. You just point it and go...
When life gives you haters, make haterade.
That's probably true.
I really have been enjoying the SB115 a lot (and hope to enjoy it even more with a livelier wheelset and grippier tires). I tried a couple true XC bikes, but I'm not racing and the extra bit of oomph from a bike like this just makes it a pleasure to ride.
I still ride my Ripmo where it is appropriate, and it *could* work as a single-bike-quiver, but the SB115 really is more fun to pedal. It is perfect for the two-wheeled equivalent of going for a hike or a trail run...not seeking out jumps or technical descents, just enjoying being out in the woods doing something physical.
But it is still capable enough that I don't feel constrained. I can ride it up to the summit of the local mountain and ride down some of the bike park trails without feeling like everything is going to explode (and it is more comfortable on the poorly maintained trails than a hardtail).
And that's probably where the average rider lands. Maybe they dip into some harder descents (if they even have any nearby), but mostly they are just riding pretty accessible terrain and not hammering it hard. Modern geo has allowed big bikes to climb well...but it has also allowed smaller bikes to be plenty capable while pedaling even better and weighting a few pounds less for the price.
I think my neighbor falls into that category. He started MTBing early last year. Bought a YT Capra after borrowing bikes a few times...that's what his roommate had.
But his roommate was someone who goes fricking hard and spends most of his time at the lift or shuttle served bike parks (except he unfortunately keeps breaking his collarbone...).
He seems to have quickly realized that he likes MTBing, but doesn't really have the skill or risk-tolerance/desire to ride like that. More into mellower singletrack/flow trails. Will try some harder stuff, but nothing that needs a 170mm bike.
Except now he's doing it on a bike that's probably close to 40lbs with 64-degree head tube and beefy tires...
I've been really impressed with how well my 36lb SB160 pedals. Once I got some Dominions and said goodbye to dragging brakes, it floats surprisingly well uphill especially when traction is at a premium.
I've always had a short travel bike to complement it for the pedaly CO rides but for the typical Front Range fast, chunky, and loose stuff the SB160 is within a hair of something like a Ripmo or a SB140 climbing.
Same thing with back country skiing. Buy the gear for how your going to use it. If you live next to a resort with a bike park, get a heavy bike. But if you have to climb for the down find the sweet spot.
My BC ski rig is 95 underfoot most days and is fine when the snow is good.
When life gives you haters, make haterade.
Pretty much this.
But keep in mind that you’re going to get the shit judged out of you if whatever the daily ride is doesn’t match the equipment, whether over or under biked. There seem to be a lot of people that don’t realize not everyone has a quiver of $5k bikes, it’s a bit different than skiing in that regard.
Also amusing how many people think there’s a motor on my enduro.
The only scheme the industry has is to make you want the bike you don't already have.
In 2014 they tried hard to convince everyone they needed a fat bike.
In 2017 they tried hard to convince everyone they needed a plus tire bike
In 2019 they tried hard to convince everyone they needed an enduro bike
In 2020 they tried hard to convince everyone they needed a downcountry bike
In 2021 they tried hard to convince everyone they needed an ebike
In 2023 they tried hard to convince everyone that they needed a high pivot enduro bike. They also tried to convince everyone they needed a lightweight ebike.
I predict 2025 will be the year that hardtails are in vogue. Because hardtails are always in vogue.
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2007/2008 29er were must have in XC racing
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Ha, yeah. 29er trail bikes were around 2015. There was a year or so where specialized and a couple others were pushing to keep 27.5 as the main wheel size, but they lost that one.
Speaking of which, 2023 was also the year of the mullet. Everyone definitely needs one of those.
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Don't forget the whole Touring -> Hybrid -> Cyclocross -> Gravel bike chain, 'cuase you can market to mountain bikers and roadies with the same product.
When life gives you haters, make haterade.
However, a counterpoint:
In 2012, I bought a 27.5…because they were finally better than what I had cobbled together.
In 2014, wifey bought me a fat bike…because they were finally better that what I had cobbled together.
In 2017, I bought an Enduro Altitude…Because it was better than all the stuff I had put on my ‘13 Altitude to make it capable. I never bought a plus bike, because those tires always felt bouncy and shitty.
In 2020 I got a ‘Downcountry’ bike, because the Enduro bike was kind of a pig for 4K + days, and they finally put a reasonable HTA on a short travel bike. (I really ended up disliking it, SB 100)
‘21 Bought a better Altitude, (started as ‘29, but very quickly became mullet) because it finally climbed better than anything I had ridden, but still shredded downhill.
‘22 also bought an Element, but same problem, blew through the travel on every ride.
‘22 bought an E-Bike, because the Rocky Power play just kicked so much ass.
‘23 also built up a 150/160 Instinctitude, which actually was what I wanted the Element to be, but wasn’t.
Still have never ridden a high pivot enduro, however, the Rocky Powerplay is a ‘mid-high Pivot, I guess.
In summary, the bikes got much, much, better, and as such, that created the desire far more than any industry push or campaign.
Forum Cross Pollinator, gratuitously strident
Definitely. My bike buying timeline doesn't look too much different than yours (except for the fat bike. I have my standards.)
The industry has it's fads. But the industry also makes some sweet bikes, and sweet bikes are fun. Regardless of which way the industry's winds are blowing at any given time, sometimes it's just nice to change things up. Buy a short travel rig and go fast uphill. Or buy a long travel rig and go fast downhill. Or be a good consumer and buy both.
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Oh, yeah, I got a gravel bike and a road bike in 2015, for the above reasons. If you didn’t want to ride the same four roads out here every single time, you got a gravel bike.
And now that’s the only one I ride, road or not.
Just so, so much better.
Forum Cross Pollinator, gratuitously strident
Around that point I had 4 different drop bar bikes...CX race bike, road, commuter (ss/fg), new/different CX bike. Plus a non-drop "grocery getter" which was different from the commuter--had a huge basket and only really used around the neighborhood.
I didn't do any road racing, but it wasn't crazy to have a cheap crit bike, nice road race bike, and a comfy training bike on top of all of that...plus if you want to own any more oddball things like a track bike or TT bike.
Now one of those CX bikes is my gravel bike. And my road bike with a tire swap. And my trainer bike. All the rest were sold off.
I bought a bunch of radios for the enduro series. We have licensed GMRS radios for communicating across the course, but folks operating the backup timing at stage finishes usually have one person yell out plate numbers to the other volunteer. No more yelling.
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Recent upgrades:
EXT Era fork from V2 to V2.1 (was originally a V1), including new lowers with floating axle. Expensive upgrade but it's finally the fork I always hoped it would be. It was good before but never really great, disappointing at the price point. Now it's actually the best feeling fork I've ever owned. Very sensitive with no breakaway force whatsoever but still very supportive in the mid-stroke with great bottom out resistance. Of course for the initial cost and then the upgrades I could have had the new Push fork but oh well. My friend is Suspension Syndicate/EXT USA. I get a modest discount and I'm happy to support his business.
210mm 1Up V2 dropper on sale. Perfect length, couldn't go any longer without buzzing the seat at full compression. The increased drop is a noticeable upgrade from the 170mm I had. No more bumping my butt when I wanna suck it up in the air, can get lower in the steeps etc.
Garbaruk 30t chainring to compliment the eeWings I got last fall. Very high quality machining and tooth profile tech. Garbaruk also uses a variable offset based on ring size. Smaller ring, more offset. So the 30t has 4.6mm of offset vs. standard boost 3mm. Fits perfect with a 1mm gap to the chainstay without any drive side spacers, the chainline is great, and it's really silent and smooth. Couldn't find that particular one stateside though so had to order from them direct and shipping from Poland is spendy so this was the most expensive chainring I've ever bought. Oh well. As an aside, they're actually a Ukrainian company that had to move to Poland to stay in business when the war broke out so happy to support them.
There's nothing better than sliding down snow, flying through the air
I was a Garbaruk dealer back when they first came out with their SRAM 11sp XX1 cassette clone-but-better. They initially had some issues with creaking but overall, did some really nice work.
They really seemed like a good company and I'm glad they appear to be doing well.
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