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Radio frequency identity has revolutionized the ski industry. Instead of fumbling with frozen fingers, skiers and snowboarders can now move through scanners, letting RFID chips embedded in lift passes open gates before them.
But are there consequences to this convenience? Ski instructor, identity theft expert and former Vail Resorts employee Jon Lawson says yes, and he has invented a product called Ski Pass Defender to protect snow riders' privacy.
Off the hill, RFID has dozens of uses, from tracking inventory and livestock to linking debit accounts with chips injected under the skin of nightclub frequenters. But from Jay Peak to Verbier, ski resorts worldwide are increasingly using RFID for more than just lift access. This season, Aspen Skiing Co. will allow guests to attach a credit card to season passes, and Vail Resorts is using RFID to power its new social media application, EpicMix, which tracks vertical feet and terrain skied by users via the lifts they ride. A user who chooses to create an online account will be able to view this information. EpicMix also allows users to opt in to share this information with Facebook friends.
To Lawson, this is cause for concern. "RFID is an open structure. It was never meant to be encrypted or to have safe data on it. I realized as chips became less expensive and more robust, companies could put more information on them. I saw more of a need, so I wanted to get in front of that wave," he told ESPN.
Lawson has found a ready customer base for his product, which launched in June. He has sold 700 Ski Pass Defenders since September, with a surge of sales since Keystone and Breckenridge opened (Nov. 5 and 12, respectively). He has also received multiple requests from local ski shops to stock his product. "Some are anti-corporate," Lawson said of his customers. "Others -- like me -- say, 'I choose not to give that information, I choose not to be tracked.'"
The SPD, which sells for $15.95, is comprised of two aluminum-backed sheaths attached to a lanyard. The aluminum prevents the RFID chip from being read. To board a lift, an alligator-style clip is squeezed, activating patented "squeeze to read" technology, allowing passholders to control when and how the information on their RFID chip can be shared.